Welcome to my blog. I am Shona, vintage lover, business owner of Heyday Vintage Style. I live in London and was born and bred in New Zealand. I'm a full time vintage enthusiast and crafter, and I think I always was.
I started wearing my own designs when I was Rock and Roll dancing competitively in New Zealand. I was only 15 at the time and I can’t say I ever remember vintage clothing being sold anywhere, so I made from scratch. Fortunately my mother had me very late in life, so the patterns she had were just perfect for the era we needed.
While my passion for vintage styling in general means I appreciate all decades, I personally gravitate to the 30s, 40s and 50s, and am constantly flicking from one love to another. The post war styles are the easiest and most comfortable both fit and style wise for me. It would be so much easier to stick to just one era but I find myself drooling over 30s styling and the clever fabric rationing of wartime, and I even have a tiny sprinkling of 60s and 70s dresses in my wardrobe, for when my palette needs refreshing.
I started Heyday Vintage Style clothing after I realised that it was futile to deny it as my real passion. My Father had passed away and suddenly life seemed too short not to do a job I loved. I started out slowly and even now it is still only a small business but I love what I do. You can see my current designs by going into “shop”.
We specialise in authentic looking clothing that is easy to wash and wear, and accommodates sizes up to a size 20 (UK). We also do menswear and we are constantly expanding the range of styles on offer. All of our clothing is made in the UK or in my homeland of NZ both because we can maintain a good standard of quality that way, and because it is important to us to keep the skill of sewing clothing in these countries.
Shona is wearing her Mary dress